World Cocktail Day

Captain Morgan wanted to celebrate their most popular cocktails on the global day of celebration, World Cocktail Day. The concept was to take the most popular cocktails and pair them with popular destinations, and let your taste buds do the traveling. 

‘Where are your taste buds headed on #WorldCocktailDay?’ 

Concept & Copy: Asia Burrell

Comments by Captain

Comments by Captain is a skit featuring the signature Captain Morgan rum, ingredients, and garnishes that are used to make the cocktails. During this segment, the characters talk about who really brings the summer vibes and the flavor. 

Concept & Copy: Asia Burrell

National Sibling Day

Siblings. They can either be your best friend or your worst enemy. When it comes to Captain Morgan, the flavors still range from oldest to youngest. Celebrate National Sibling Day with your first friend and grab your favorite flavor! Your mom would be proud to know that you’re sharing the love with Captain. #NationalSiblingsDay

Concept & Copy: Asia Burrell